TravelAds is a pay-per-click program designed to enhance a hotel's visibility by placing it in premium spots alongside search results on expedia.com.
As one of the top revenue generators for Expedia's hotel management portal, TravelAds helps hotel owners significantly increase their visibility across expedia.com and its affiliated brand sites (orbitz.com, hotels.com, travelocity.com, hotwire.com, vrbo.com).
This project's goal was to bring TravelAds completely online and integrate it seamlessly into the hotel management portal.
Competitive Analysis
We conducted a thorough analysis of various websites and apps within the advertising space to gain insights into the features they offered. This comprehensive review allowed us to identify industry best practices and innovative functionalities that could enhance our own platform
User Flow
After thoroughly addressing business and user requirements, we drafted detailed user flows. These flows encompassed various use case scenarios and page touch points within the product, ensuring a comprehensive understanding of the user journey.
Wireframes
By focusing on wireframes, we were able to quickly run user tests and gather feedback for must-have features. We were then able to progressively scale up and add other components and features.
Demo
The demo video below walks through the sign-up process for TravelAds, illustrating how hotel owners can input their information and swiftly launch their advertisements.
Prototype
Below is the link to the highly functional prototype I built to test the onboarding flow for TravelAds.
View Hotel Ads Prototype
