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Hotel Ad Management

An tool that helps hotel owners create and manage their ad campaigns

Role

User Experience Lead

Project Summary

TravelAds is a pay per click program that boosts a hotel appearance in premium placements alongside search results and on hotel detail pages. The TravelAds program is one of the leading revenue generators for expedia partner central. It is geared towards helping a hotel partners increase their visibility on search results across expedia brands.

Competitive Analysis

We analyzed other websites and apps in the advertisement space, to understand the features they had to offer.
Analysis - Facebook Ads

User Flow

After working through business and user requirements; we drafted out detailed user flows. The flows covered different use case scenarios and page touch points in the product.

TravelAds - Flow

Wireframes

By focusing on mobile first wireframes, i able to quickly gather feedback for must-have features. I was then able to progressively scale up and add other components and features.

Mobile Wireframes

Prototype - Sign Up Process

Designs

Landing Page

Manage Bids

Next Project

Analytics Dashboard